Imperative for a successful web site is the initial stages of project planning and strategy. We involve our client with the process of defining the project objectives and evaluating the competition and identifying where your industry is headed. All these factors form the basis for organizing the web page layout and content and setting up the website architecture.  |
Determine how many pages for the site, what content goes on each page and how they should be organized. Defining what information needs to be on the site and understanding how to logically place the information requires creativity that can either give you a visually attractive and effective web site or give your visitors a lot of painful maneuvering and an eyesore. If users get lost because of the navigation, they will most likely click away and not visit your site again.  |
Site content often takes back seat with most web designers. It is also the most difficult and time consuming part of developing a website. It involves compiling relevant information on your company, your products and services. All this information must be written so it is in the same tense, tone and voice. Preferably, maximizing the use of key search words for search engine optimization. A good copywriter may have to be enlisted if you are to optimize your website as a marketing and sales tool. |